Web Analytics


Doing a web analytics course can help you master the puzzle of website data

If you have a website, you need to know how well it’s doing. This is where Web Analytics can help. This service is available to anyone with a Google account. You can learn how to monitor and track what is happening on your website.

The course has been designed with an aim to give new and median Web Analytics users the chance to gain practical knowledge of what this system can really offer.

Upon completion of our Standard course you’ll have gained the skills to understand the capabilities and limitations of Web Analytics, gain an overview of Google Analytics functionality and reports, identify the main reports that will add value to your business, learn how to create basic custom reports and dashboards, and better understand your audience and how they behave on your site.

Let’s peek into what one gets in the web analytics course:

Introduction to Google & Facebook Analytics

How analytics functions

Setting up analytics accounts

Understanding analytics algorithms

Understanding Goals & Conversion

Understanding Bounce rate

How to set up funnels in Goals and importance of funnels

How to integrate Adwords and analytics accounts

How to measure traffic

How to view custom reports