Doing a web analytics course can help you master the puzzle of website data
If you have a website, you need to know how well it’s doing. This is where Web Analytics can help. This service is available to anyone with a Google account. You can learn how to monitor and track what is happening on your website.
The course has been designed with an aim to give new and median Web Analytics users the chance to gain practical knowledge of what this system can really offer.
Upon completion of our Standard course you’ll have gained the skills to understand the capabilities and limitations of Web Analytics, gain an overview of Google Analytics functionality and reports, identify the main reports that will add value to your business, learn how to create basic custom reports and dashboards, and better understand your audience and how they behave on your site.
Let’s peek into what one gets in the web analytics course:
Introduction to Google & Facebook Analytics
How analytics functions
Setting up analytics accounts
Understanding analytics algorithms
Understanding Goals & Conversion
Understanding Bounce rate
How to set up funnels in Goals and importance of funnels
How to integrate Adwords and analytics accounts
How to measure traffic
How to view custom reports